Meet Lola Pyne.
Creative Strategist. Entrepreneur. Educator.
Lola Pyne is a creative strategist, experiential designer, and award-winning entrepreneur with more than 20 years of experience spanning marketing, branding, digital strategy, cultural programming, and public engagement.
Her work brings together strategic thinking, creative design, and a passion for developing brands, connecting people, and creating meaningful experiences.
20+
Years of Experience
18
Years at Library of Congress
2025
50 Black Marketers to Watch, AAMA
A Career Built on Creativity & Connection
Before launching PYNE Creative, Lola spent 18 years at the Library of Congress, where she held leadership roles spanning web development, marketing, and public outreach.
Her work included major exhibitions, public programs, and national initiatives such as the National Book Festival. She led integrated marketing campaigns that helped increase visitation to the Library's historic Thomas Jefferson Building by 23%.
That experience shaped an approach to creativity grounded in strategy, storytelling, audience engagement, and bringing ambitious ideas to life.
One Creative Mind. Many Expressions.
Today, Lola's creative interests span several entrepreneurial ventures, each with its own identity but connected by a passion for creativity, storytelling, and meaningful experiences.
PYNE Creative
Brand strategy, marketing, design, events, and experiences that bring ideas to life.
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Oasis Soul Scent Co.
Scent, emotion, and everyday wellness through products, custom scents, and workshops.
SolCay™
Hospitality branding, signature amenities, guest experiences, and destination retreats.
Sharing Knowledge.
Inspiring Creativity.
An educator at heart, Lola is an Adjunct Professor at the Maryland Institute College of Art (MICA), teaching Material Luxury: Sustainable Craft, Limited Editions + the Handmade in the graduate Business for Creatives program.
She also designs and facilitates customized workshops and educational programs for municipalities, workforce development organizations, businesses, and entrepreneurial communities, with a focus on branding, marketing, entrepreneurship, and professional development.
Her experience includes developing the grant-funded Total Package marketing workshop series for small business owners, serving as a SEED SPOT mentor, and guest lecturing at her alma mater, Spelman College, on Black women and the rise of entrepreneurship.
In 2025, Lola was recognized by the African American Marketing Association as one of its 50 Black Marketers to Watch.
Education
B.A., Sociology — Spelman College
IT Certificate — Montgomery College
M.S.Ed., Leadership in Museum Education — Bank Street Graduate School of Education
Dreaming. Designing. Creating. Building.
Beyond her professional work, Lola is continually exploring new ideas, destinations, experiences, and opportunities to collaborate.
This website brings those interests together, offering a look at the inspiration, creative processes, and experiences behind the work.
Contact
For consulting, creative collaborations, workshops, teaching engagements, and other opportunities, I'd love to hear from you.
Get in touch using the contact form on the homepage.